BRIEF To create a unique experience for Desperados brand ambassadors that fully immersed them in the culture and brand of the company. To bring brand values of authentic, wild, surprising and non-conformist, to life in a theatrical and interactive way.
WHY To communicate Desperados' vision for 2014, celebrate their global brand positioning in 2013 and to share key success stories so far.
WHERE The event was held across a variety of venues including:
MC Motors - Dalston - Conference
Hoxton Hotel - Hoxton - Accommodation
Cargo - Shoreditch - Day 1 party  
Queen of Hoxton - Shoreditch - Day 2 lunch 
Eiffel Tower - Paris - Day 2 dinner and final party 
WHO Desperados tequila flavoured beer ambassadors incorporating 120 guests from 37 countries.
WHAT WE DID Wonderland's role from concept to execution was to deliver a series of events and interactions that surpassed all previous DDays. From the creation of a live microsite for all participants, Wonderland managed and delivered all areas including...flight logistics, accommodation, branding, augmented reality experiences, entertainment (to include dance groups, beat boxers, free runners, bmx bikers), conference reveals and delivery, and finally two parties culminating in the final party in Paris!
WHAT THEY ATE A variety of well thought out bespoke menus from southern soul DJ BBQ pulled pork with corn frittas to duck liver parfaits, roasted beef with Desperados gravy, and monkfish. Highlights included Desperados ice cream cones and rum babas served in ashtrays with popping candy and baked alaska lollipops.

 Furniture provided by Hire it.