BRIEF Create a tent installation that continues the warmth and humour of the 2011 event
WHY To create a talking point at the festival and attract new readers
WHERE Hay Festival of Literature & Arts, Hay-on-Wye, Wales
WHO Intellectual types, bookworms, fashionistas and comedians
WHAT WE DID Created a space where words & stories came to life: a reception desk with 'T' logo made of rolled up Telegraphs, hand printed wallpaper, interactive printing press, hand painted mural, writer's block  
WHAT THEY ATE Food cooked by celebrity chef Xanthe Clay, branded cake pops served in wellies
WHAT THEY THOUGHT "The tent has been a roaring success as was the party. But most importantly I wanted to say that Rowena & Amy have been absolute legends - I literally couldn't have managed the last couple of weeks without them. They've worked so hard and gone beyond the call of duty about a million times in the torrential wind and rain."